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Silly Putty. What a silly idea. A silly, 140-million-dollar idea that began three decades before it hit it big.
That top-selling, everybody-wants-it toy from the 1970s was actually invented during World War II. The U.S. government needed a substitute for rubber during the war, and on March 6th 1943 a scientist at GE mixed boric acid with silicone oil and came up with a synthetic rubbery material that proved too soft to actually use.
But it did bounce, pull like taffy, and lift photograph images from newspapers. At one particular party, some scientists were playing with this fun but unmarketable material. Peter Hodgson noticed it. He saw something in it that others didn’t see. He borrowed money and paid GE $147 for the patent rights and many pounds of the stuff.
In 1950 Hodgson introduced it at the International Toy Fair. He marketed it in catalogs and toy stores as Nutty Putty. Hardly anyone bought it. Someone wrote a letter and asked if it was made of nuts. Hodgson saw that it needed a new name, so he called it Silly Putty and repackaged it in plastic eggs so it could be kept from drying out and could even be kept in pockets. It did a little better.
But Silly Putty didn’t hit it big until after a New York Times writer bought some, played with it and loved it enough to write about it. Peter received 250,000 orders for his Silly Putty. Nearly 32 million units were sold in 5 years. By 1976, at his passing, Peter was worth $140 million—nearly a million times more than what he had bought the patent for.
Today, Silly Putty is still sold by Binney & Smith Inc., the Crayola Crayon company. In March 2001, Silly Putty was inducted into the Toy Hall of Fame.
Here’s the thing about Peter Hodgson and Silly Putty. He made a fortune, and it wasn’t even his idea. The original scientist wasn’t thinking that kids would love his invention. But Hodgson saw something that no one else saw and ran with it.
The next person who saw what other people didn’t was the reporter who wrote about it. As soon as people heard about Silly Putty, the orders flooded in.
So what do you see in your life? Is it something no one else recognizes? Does that scare you or inspire you? Maybe your idea isn’t hot or trending right NOW, but if you see something in front of you, maybe your vision is all it will take.
Throw out what everyone else sees. It doesn’t really matter. You could be the person who starts something that nobody knew they wanted until you gave it to them. Imagine that.
Saturday night around 11:30 I was sitting in the living room reading a book because that’s the kind of fascinating and adventurous life I lead. Then suddenly I heard the garage door go up. I looked at my watch to realize our second son had arrived home just in time for curfew. Phew! You parents know the drill.
Then I heard the garage door go down as the buzz of the motor reverberated throughout the whole house. When the noise finally faded I could hear music blasting from inside my son’s car. The old man inside me immediately kicked in. “What the heck?” “That’s so loud!” “He’s gonna ruin his ears!” “I hope it isn’t some low-budget Miley Cyrus song!”
But instead of going out there to tell him to cut the music and come on into the house, something told me to just slow down at little. I put down my book, closed my eyes, and tuned my ears in to hear what kind of lame music my 16-year old had been listening to on his way home.
After a few moments I started to recognize the tune. Then I started to smile and even got a few goose bumps. It was actually a song from is younger years at church. The lyrics went something like, “We have been taught, and we understand that we must do as the Lord commands.” That’s what he was blasting in his car. By then the car engine was off, but he was still in the driver’s seat just listening. He didn’t even come into the house until the song was over.
I played it cool and just smiled and said, “Hey, son. How was your night?” He said, “Good,” and gave me his usual quick, no-big-deal rundown of his evening.
After he went upstairs I sat on the couch and wondered what might have been going through his mind. Probably something great. Something real. Maybe even something to do with his big brother now living a thousand miles away. I’m sure I’ll bring it up sometime soon and we’ll talk about it. But right now I think I know everything I need to know.
“Do you know what that means?” I asked. “If you can dream it…”
“I can do it!” she chimed in.
So she and I went straight to the garage, and I got started taking the training wheels off her bike. Suddenly, my little girl got nervous. She said, “Dad, should we have a prayer?”
That wasn’t something I could say no to, so I asked her if she’d like to say it. She started to pray: “Heavenly Father, please bless my bike not to be tricky.”
Then she got on her bike. I helped her steady herself. On the second push, she was riding, just like she had seen herself do in her dream.
How often are we like that? There’s a vision of something we can see ourselves doing. We know in our gut that it means we can. And not far into trying, we get nervous.
That’s the point at which we have a decision to make. Do we go back to dreaming or do we get on our knees or reach out to a mentor to ask for help, then push through the scary part? (All big changes are scary, by the way.)
Here’s the thing. You’re going to crash. You might get it on the second push; you might not get it until the tenth or twentieth. No big deal. If it was going to be easy, everyone would have already accomplished it and it would be nothing to dream about in the first place. So don’t let the fear of falling or looking stupid or appearing not to have your act together stop you. Let go of who you think you are, and get on the bike. You’ll be just fine.
Oh, and one other thing. It’s important to take the training wheels off as soon as you think of it. I am certain that if I had put my daughter off and said something like, “Oh, we’ll have to get your training wheels off sometime this week,” it would have given her time to re-think. She may have easily convinced herself that her dream was only in her head and that now was not the right time. Seizing that moment while her vision was fresh was crucial.
We all have training wheels. We just call them things like a plateau or a comfort zone or “the way I’ve always done it.” We get so used to them that we don’t even realize they don’t have to be there. We may want them there because we know they ensure that we won’t fall. They also ensure that we won’t progress.
Right now is the time to get on that bike and leave behind whatever you’re doing or thinking that’s holding you back. If you’ve ever seen something different in your mind, that tells you that it can be. Jump into it right now, while you’re feeling it. Don’t wait for the perfect moment because there isn’t one. You don’t have to already be good at it or know everything. Drop what you’re doing, get out your wrench, and unbolt your status quo.
Have you ever felt like your new year’s resolution was just a dream? It’s something you want, and on some level you know you can do it; it just feels a little out of reach. It’s not something you’ve accomplished before, or maybe it’s been a long time since you did, and there’s an element of doubt.
A few years ago, Dave Ramsey made this observation: “If your daughter marries a dreamer, they’re going to be living in your basement.
So this time, how are you going to make that dream really happen? I’ll tell you what my daughter Micah did once. She was unhappy in her job and needed a change. She said she had been looking for something else but just wasn’t finding anything that paid as well. She knew she needed to find her next job before she could leave the situation she was in.
So I helped her work on a vision statement. She wrote it as a vision, not as a goal, because goals are worded as though you don’t yet have the thing you want. Vision statements speak as though it has already happened. She put feeling into it and wrote all the details about her new job: what kind of job it was, what skills it was helping her build, what it paid, and the date by which she started—she wrote down a date that was only a month away.
Micah was diligent about reading her vision statement every day, morning and night. I saw the paper; it was well worn. Within about 10 days, she landed a fantastic job in an entirely different industry. Not only that, but it was a job normally reserved for existing employees within the company. She had actually passed over that requirement to get the position.
The key to my daughter’s vision statement working was her consistency in reading it. She kept it at the top of her mind and was committed enough to it that she believed it.
I have an amazing friend, Richard Brooke. He’s a leadership coach, public speaker, and author who teaches how to achieve a plan. He says that if you keep reciting your vision to yourself, your subconscious mind will hear it and begin to feel as though that vision has actually happened.
“The amount of time it takes is different for everybody,” Richard teaches, “and it depends on what we’re looking to take on, but somewhere between 30 and 100 movements, that powerful part of us starts to believe what we’re telling it is true, and so it starts to dance in alignment with it.”
Keep focusing on what you want. Do it over and over again until you believe it. Even when you have thoughts like, “Oh, this is ridiculous. I’ve never done anything like this,” keep feeding your vision. Write it down. Say it out loud. Your creative mind will start to listen.
Before you know it, your vision will feel so real to you that you will feel like you’re already there. You will naturally act like you are, and you will start to perform at a higher level. That’s when that thing you want happens.
Your new year’s resolution is not a dream. Now is your chance to dismiss whatever disbelief in yourself you’re hanging onto that’s keeping you from already having what you want. Envision it, believe it, and make it happen.
I’m so excited to announce that just in time for Christmas, the Life Leaves Clues audiobook is now available! It was so much fun re-reading the book in the studio, and I can’t wait for you to hear it. Or share it. Or give it as a gift. Order your CD set today, and it will arrive in time for Christmas. For the holidays a single set is only $29.95. When you order a pack of 5 it’s only $19.80 each. What a great way to start a new year!
Have a wonderful holiday season.
All my best,
I spent a week of the summer of 1973 with my grandma in Price, Utah. It was the year I turned six. Grandma had a young neighbor boy about my age, and he had just gotten a bike. He let me take it for a test ride, and I was hooked.
Pilgrims with a bounteous spread. That’s what we think of and imitate at Thanksgiving when we gather people around us and feast and give thanks. It’s delightful, and gratitude comes easy on that day.
But how do we really put that into practice every day? Think about this: The pilgrims were ill and malnourished. They’d had a harsh first winter. Only about half of the Mayflower’s original passengers lived to see that first spring. But they had learned to plant corn, and after a successful harvest in 1621, they celebrated and gave thanks for what they did have.
Even when life is hard—and it often is—true happiness comes when we are grateful for the good parts.
The late Cavett Robert, a popular motivational speaker and the founder of the National Speakers Association, used to tell of a poignant experience that taught him this very thing.
He was running late after a speaking engagement in New Orleans. The meeting had run overtime, jeopardizing Cavett’s chances of catching his flight home. He completed his speech in the grand ballroom of the Fairmont Hotel, then rushed through the convention center and ran to catch the next elevator going down to the ground level.
Once on the elevator, he tapped the “G” button repeatedly, hoping it would hurry the process of closing the doors. As soon as it began its descent, he checked his watch. He could still make his flight if there were no delays with the elevator or the taxi. Just when he thought his luck was going to hold, he felt the elevator slowing for the third floor.
The doors opened, and no one was there. Hurry up! he thought to himself. Hearing someone coming, he impatiently called out, “Hurry—elevator going down!” Then he saw the red tip of a white cane tap-tap into the doorway.
“I’m sorry; I’ll be right there,” came a humble response. Cavett was crushed with humiliation. As the doors closed, not knowing how to handle the hollow silence, he asked, “Well, how are you today, sir?” His voice was now shaky and embarrassed. The reply came like a heavy blow to his soul: “Grateful, my friend. Grateful.”
Cavett Robert, the great teacher and motivator, was humbled to the dust. Suddenly missing an elevator, a taxi, or even a flight seemed trivial. He would later state, “While in my rude haste I was so caught up in my self-gratification and not an attitude of gratitude that I found myself cursing the light as this gentle man was blessing the darkness.”
He said he was never the same after that experience. In his prayers he asked for help to always realize how important a grateful attitude is in life.
Happy Thanksgiving. May this week be a time for true reflection. Count your blessings. Even if you already know what you’re grateful for, try to find just one more thing. We all have room for more happiness.
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